Blog/Insights

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother.

Blogging & Content Marketing

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs.

Blog, Blogging & Content Marketing

How to Successfully Launch an Email Newsletter

You’ve got mail.

Blog, Blogging & Content Marketing

Website Copywriting: 3 Reasons to Wipe Out “At/We”

Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common?

Blog, Blogging & Content Marketing

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise.

Blog, Blogging & Content Marketing

The 10-Letter Secret to Content Marketing Success

Want to know the one thing that will make all of your content marketing efforts successful?

Blog, Blogging & Content Marketing

How to Save Readers' Time, Part Two

Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave?

Blog, Blogging & Content Marketing

How to Save Readers Time When Writing About Time

Among a reader's considerations, time is tops these days. The average reader (or skimmer - let's keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more....

Blog, Blogging & Content Marketing

Not Available in All Locations

Announcer: "Not available in all locations"

Blog, Blogging & Content Marketing

The ABCs of Brevity

In keeping with my KISS theme, I'll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO.

Blog, Blogging & Content Marketing

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